We’ve been breaking it down these past several days in
Gainesville, Georgia!
    
     As a World Race staff we have spent the better part of three
days picking out the greatest strengths of the program, evaluating our
weaknesses, pinpointing opportunities and identifying potential threats. It’s
called a SWOT analysis and it’s a means to an end.
    
     Our short term “end” in mind is sending out 1,000
participants in 2011.
    
     So with that being the goal, we evalauted the entire program
– marketing, IT (web and internet tech stuff), admission, sales, customer
service, training, leadership development, the role of our current alumni base
and an external funding source. What can we improve on? What can we streamline?
What are the strengths we can use to capitalize on our opportunities? What
weaknesses need to be addressed first? It was an incredibly successful
brainstorming session which led to some great strategic planning. We all came
away with “deliverables” – specific projects for people and specific due dates
for proposals. I feel like we have a great plan moving forward. My focus or
“deliverable” is to create a campaign to generate and grow an external funding source for the World
Race.
 
      Now, in my last blog I talked about how I felt
less like a missionary and more like a business-minded marketing guy. That’s
not a bad thing. In fact, I’m learning just how necessary it is. It’s what I
appreciate about the guy running the World Race – Michael Hindes. Not only is
he ministry-minded, but he’s very much business-minded. And he knows what it
takes to run a successful minstry. Michael is the kind of guy that can make the
rubber meet the road and get the thing moving toward a tangiable goal. This is
the guy I’m living with and learning from these days, so I’d love for ya’ll to
learn a little more about him. Click here to check out his blog.
 
The Hindes Family. (Jason, Nick, Kathy, Wade and Michael)