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A lot of the teaching last week was on identity. More specifically, Who are you? What do you do? And why do you do it? Of course, we tend to focus on the second question – the what – the most. Which is why, after meeting someone, one of the first questions we ask is, “So, what do you do?” We don’t ask the who, because we assume the person’s identity comes from whatever it is they’re doing.
What if there is more to us then what we’re doing?
What if our identity came the who, not the what?
What if what we do, and why we do it, is an outcome of who we are?
We discussed the Coca-Cola brand. They are the most popular brand, recognizable almost anywhere in the world, because they figured out who they are. In there case, the ‘who’ is joy and happiness. That’s who the world sees them as, so that’s what they sell. Identity is a powerful thing. We all have a brand. For better or worse, Christianity has a brand. Probably a different brand than the one Jesus gave it. So then we asked the question – what is my brand? Is it who I want the world to see me as? Is it the same brand I see myself as?
Have you ever seen someone that knows who they are? They know their identity – their brand – they know who they are, and they don’t care what you think about them. One minute they seem crazy, and maybe you judge them, and the next minute you find yourself intimidated, wondering where their confidence came from. Identity is a powerful thing. It can be intimidating too.
My favorite part of this video is at the 53 second mark. At first, you think these guys might be insane. But then you see the other guys – intimidated, scared, and insane to go up against these men that know who they are.
