Going into leading ouR squad, Tim and I wanted to make sure we set a culture of honor that created an environment for high courage and high safety.
Well we’re not your typical squad leaders and of course I was going to put them through an exercise to create that culture. So at the end of month one in the Philippines I asked them to show up in the dining room in workout clothes and we filmed an Under Armour commercial to the song “Protect this House.” I got the idea after watching a video of Baltimore Ravens’ linebacker Ray Lewis chant this song to pump up his team before a game. The symbolism: ouR squad is a house and we must protect each other this year in the way we speak and act towards each other.
So THIS is what happened when ouR squad decided to protect ouR house.
