I’m trying out MailChimp as an alternative to emailing y’all a .pdf of my newsletters; so please check yer spam filters for something from me.  You can view my e-newsletter in your browser.  Send me a message to subscribe to my newsletters!
 
Also, I will try to blog for myself more frequently, here and on WordPress; I consider the former my “Dr. Jekyll” and the latter my “Mr. Hyde.”  I had started my blog on WordPress so that my outlet would transition with me as I moved on; but alas, a year later, I’m still with AIM. 
 
I’m still transitioning from writing (mostly blogging) recreationally to writing professionally.  Marketing is a new field for me — I didn’t take a single business course in college.  Being the finance person on my teams may have familiarized me with numbers, but maybe not as sufficiently as I had thought, which is something I realized as Seth Barnes taught us a bit on ROI and creating dashboards to measure our progress.
 
I’ve been back for a year and I think I have more or less completed re-entry; I initially thought it wouldn’t take me this long, but I was wrong.  Similarly, I find myself wanting to have all this communications coordinating/marketing/mobilization figured out by now – it’s already been about two months I’ve been full-time staff.
 
My friend Steve Chun is going on the World Race in January 2011, which is coming up really soon!  I’ve tried to be a resource and sounding board for him, mostly trying to answer his questions (e.g., how to pack for training camp) and this was a very recent conversation we had (news flash: I’m not always well-spoken and eloquent and I take some liberties):
Steve: hey when you got back from your race was adjusting to “normal” life hard?
sara: it’ll depend from person to person
it wasn’t easy
it took longer than i thought; and i don’t think i’ve ever
fully re-entered
or ever will
Steve: even coming back from training camp man… life
is boring
haha

sara
: werd.
at this point you can only imagine what coming home will be
like after 11 months
Steve: yeah thats what i was thinking
haha
slowly… my normal is turning into supernatural
=P

sara
: yessssssss

Steve
: yeah i feel it…
but kind of always felt it
corporate life was not meant for me
sara: werd
… and that’s why i signed up to seek first his kingdom and raise my own salary to do it. 
 

 
God is calling me to advance the kingdom by helping my generation articulate that feeling, that groaning, that whisper, that rumor… to get us to translate our hunches into “action steps” (as we at the marketing team might call it thanks to Behance’s Action Method).
 
I will do my best to report on your return on investment in me, which I declare, in faith, will yield eternal reward. 
 
So…help a sister out, please?